After a 3-0 start including an old-fashioned whipping of a flag planting, sod stealing rival, Notre Dame Coach Brian Kelly is taking no chances with over-confidence, a meaningless rise in the polls, or a cock-sure attitude with nothing to back it up.
When the lads enter the "Gug" for weight training, practice, team meetings or film study, this sign designed by Kelly is the first thing they see:
No. 1 Don't Believe or Fuel the Hype.
No. 2 Manage Expectations.
No. 3 Avoid the Noise.
No. 4 Speak for Yourself.
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