Notre Dame is in the middle of upgrading its image and enhancing the Football Game Day experience on campus. One of the areas needing attention was the Stadium concessions. Notre Dame has always allowed and encouraged local nonprofit organizations to run concessions during football and basketball games. It was a win-win for the School and the Organizations.
When the University decided to update and modernize the menus and refreshments at Sporting Events it became clear that the local organizations were out of their element and league. Thus, initially Notre Dame turned to Centerplate Inc. to take over the management of the food and beverage concessions at Notre Dame Stadium and other campus venues. This raised a cry and hue over Notre Dame looking only at profits and a big guy coming in and muscling out the little nonprofits.
Well now, everyone is grinning and happy. Notre Dame changed their minds and everyone is a winner. Notre Dame gets their good South Bend public image back and a broaden food and beverage choice. The fans get to pay $$ for a watered down soda and a cold dog. Centerplate gets to increase their operations and profit margin. The nonprofit volunteers will still staff the concession sales, but instead of working alongside university employees, now they will work with Centerplate employees. The nonprofits now will collect a 12 percent commission, compared to 15 percent in past years. For some groups, that still will add up to thousands of dollars annually.
We here at SAS only hope we can still buy our brats and canned coke on the Quad, on game day Saturday morning. Yum.
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